|
 |
Movie Name Akeelah
and the Bee
Released 28 April, 2006
Genre Kids
Runtime 112 min.
Rating PG
Director(s) Doug Atchison
Producer(s) Laurence Fishburne, Sid Ganis, Nancy Hult Ganis
Writer(s) Doug Atchison
Distribution Lions Gate Films
Budget Under 10 million
U.S. Box Office $17,120,350
Country USA
Language English |
Akeelah and the Bee Plot
Akeelah and the Bee is a 2006 film directed by Doug Atchison. It tells the
story of Akeelah Anderson, an 11-year-old girl who participates in the
Scripps National Spelling Bee, her mother, schoolmates, and also her coach,
portrayed by Laurence Fishburne. It also explores issues of education in the
black community.
The film has been heavily promoted by Starbucks as a result of a partnership
between Lions Gate Films, 2929 Entertainment, and Starbucks Entertainment.
It has been marketed in-store through a variety of advertisement tie-ins.
Future plans include, upon its release, to sell the version alongside the
store's selection of CDs--this being the first DVD to be carried by
Starbucks.
The Starbucks funding raises questions pertinent to today's cinema, such as
whether or not the presence of corporate sponsorship decreases the value of
the art. However, due to the costs associated with filmmaking, this is a
trend that will likely continue, for better or for worse.
Tagline: Changing the world... one word at a time.
| 