Sweetest Day is for you to reach out to the sweetest people in your life. Let 'em know you care and how much they mean to you with a special message from the heart ! Sweetest Day is a holiday celebrated primarily in the Midwestern U.S. states of Illinois, Michigan, Ohio and Wisconsin on third Saturday in October. Sweetest Day is described by supporters as a day to remember loved ones and friends. Critics call Sweetest Day an artificial holiday created solely to boost the revenues of candy and greeting card companies.


Sweetest Day is always the third Saturday in October. The origin of Sweetest Day is frequently attributed to candy store employee Herbert Birch Kingston. The first Sweetest day took place on October 8, 1921. To inaugurate the first Sweetest Day, a committee of 12 confectioners distributed 19,500 boxes of candy to newsboys, homeless people, orphans, and others who had fallen on hard times in Cleveland, Ohio. The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Anne Pennington. This tradition now largely involve giving small presents such as greeting cards, candy, and flowers, to loved ones.

This holiday is much more important in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities). Sweetest Day is a holiday that is gaining in popularity every year throughout the country.